EDUCATIONAL EMAIL COURSES (EEC)!

Here's a story: Recently, I have been working with the cultural arm of a large government entity. They felt like their contact list was getting stagnant. And while they appreciated their “tried and true” customers, they lacked growth and wanted to get some new blood in the door.

So, I developed an Educational Email Course (or EEC) to stimulate Lead Generation and to convert contacts to customers to donors. This was a FREE 5-day course, ghostwritten by me and hosted on my server, but with an opt-in link promoted by the organization (hence the “ghostwriting” 👻).

THE RESULTS WERE:

🎯1400 new e-mail signups in 10 days
🎯60% of subscribers opened all 5 e-mails
🎯In 30 days: 200 new event RSVPs, 80 new low-tier donors, 42 new members

SO, I wrote a second one, for myself (a "test model" if you will), as an example to show non-profits, startups and small to mid-range businesses what’s possible with an EEC! Same results, but for #MBWW.

Because of my background in Fine Arts Administration, this particular example EEC is titled:

"Standing Room Only:

Why Your Cultural Contact List Is Ghosting You (And How to Win It Back!)"

An Arts Audience Accelerator

Yes, this one relates specifically to arts organizations, HOWEVER the concepts apply to all types of Customer Contact Conversion, Non-profit OR For-profit.

Because EECs are:

1) FREE 🤑
2) Full of insider information 🤯, and
3) Only a 5-Day commitment (one e-mail per day over 5 days) 📆

They have a 50%+ higher opt-in rate than “subscribe” buttons on websites.

It’s a “toe in the water” experience for new people coming to your organization, educational but playful, and perfect for the curious-but-hesitant crowd.

I invite you to test it out! GO ON...give it a spin. Click on the logo below:

Afterward, if you feel like an EEC specifically tailored to your organization might be helpful, let’s talk.

EECs give you everything you need to convert
casual contacts ➡️ customers/patrons and then ➡️ donors/investors.

I'll save you valuable time by writing all 5 days, designing the landing page, and hosting it on my server. It’s a promotional tool that’s not too sales-y, created only once, and then is yours forever!

In YOUR EEC, we can talk about the specific benefits of your products/services, share insider information, end one-and-done patronage, and find untapped funding.

🌟🌟🌟The sky is the limit. Reach out to me at storyteller@margeriebruceww.com 🕮